Retrofit by attrition | Horst Construction
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'Retrofit by attrition': an effective strategy to finance your capital projects

In our last e-newsletter, Jim Moore, president of Moore Diversified Services, presented five key capital improvement projects for "aging" communities.

Moore recommends that communities create a master plan to finance these projects, with an eye on changing pricing and service delivery policies as necessary. He identifies "retrofit by attrition" — upgrading vacant units to the "new look/new amenities plan" as residents move out — as an effective strategy.

"Upgrading units as they become vacant minimizes the impact on existing residents. It also creates an opportunity to implement a two-tiered pricing strategy as the newly enhanced living units are made available to future residents," explains Moore.

Moore also advises senior-care decision-makers to implement the community improvement plan in two phases:

First, improve common/public spaces — Get the biggest bang for the buck at a nominal cost per resident.

Second, upgrade living units — at least on an attrition basis as units turn over.

"Properly planned, incremental campus improvements may present short-run challenges," says Moore, "but they will result in substantial long-run benefits."

Plan, design and execute your campus capital improvements with Horst's Design/Build process. We share your project vision and have excellent references in occupied space renovation. We will work together as a team from initial concept to project completion to ensure that your goals are achieved.

Let's design a master plan for your community. Contact Beth Mack at Horst Construction at 717-581-9981. Horst "builds what matters to you" in senior living.

Subscribe to our "Best Practices in Senior Care Management" podcasts today.

Moore Diversified Services is a national leader in conducting consulting, market re-search and market feasibility studies in the senior housing and health care industries.

Order Jim Moore's new book, "Independent Living and CCRCs: Survival, Success & Profitability Strategies for Not-for-Profit Sponsors and For-Profit Owner/Operators," which includes new financial benchmarks in 2009 dollars!

Sign up for the 13th annual Sales & Marketing Summit for senior-care professionals, December 7-8, 2009, sponsored in part by MDS.

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